Prior to joining PhotoAccess, Mr. Waldin served as Director of Internet Marketing for Seattle Filmworks, and was responsible for establishing and developing the company's Internet photo finishing presence. Mr. Waldin was instrumental in creating the Seattle Filmworks Internet strategy and growing its eCommerce to over 500 thousand members with over 60 million images online. Mr. Waldin has an extensive background in serving the IT needs of retail chains. At NCR, he was Manager of Product Marketing for networked Point of Sale systems for specialty store, mass merchant, wholesale club, and department store. Additionally, he has extensive marketing experience with high technology commercial products companies including Telxon, Texas Instruments, Exxon, and RCA. Mr. Waldin holds a BS degree in Solid State Electronics from University of Delaware and an MBA from Northwestern University.