PhotoAccess News
Fruth Pharmacy Chooses PhotoAccess as Partner
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Taking Customer Service to a Digital Level
Digital camera users,
throughout Ohio and West Virginia, can now obtain prints and merchandise
at 22 retail locations, by placing orders conveniently at www.fruthpharmacy.com
PT. PLEASANT, W. VA and SEATTLE, Wash., January 29, 2001
PhotoAccess and Fruth Pharmacy, the 22-store pharmacy chain
serving Southwestern West Virginia and Southern Ohio, announced
today that the drugstore chain has successfully integrated PhotoAccess'
turnkey digital camera photo finishing services with www.fruthpharmacy.com.
"Partnering with PhotoAccess has been efficient, cost-effective
and a completely streamlined experience," said Terri Thomas,
director of advertising for Fruth. "As a small retailer, we
wanted to expand our film services and offer our digital camera
customers a way to get their prints quickly. It only took a few
weeks for PhotoAccess to integrate with our Web site. Now, customers
can go directly to www.fruthpharmacy.com
to store their digital photos and order prints, and they can pick
up their photos at any of our stores during their regular shopping
trips."
Fruth Pharmacy began working with PhotoAccess in December, when
the company announced that it had expanded its digital photo finishing
solutions to include branded Web sites for drugstores, grocery stores,
mass merchandisers, and specialty camera stores. Like Fruth Pharmacy,
other merchants are quickly moving to partner with the Applications
Services Provider (ASP) to offer their customers high quality, professional
prints of photographs taken with any digital camera. Within three
weeks of signing up, Fruth was able to offer customers access to
its own branded, photo management, storage, and transaction Web
site, which is hosted by PhotoAccess. The Web site extends Fruth's
online service options and offers its customers convenient, digital
photo management, permanent online album storage, flexible print
and merchandise ordering methods, and fast delivery options, including
the ability to pick prints up at various Fruth Pharmacy's, or receive
them by mail.
"Digital camera customers can purchase 25 or 50 prepaid prints
from our camera counters," said Thomas. "This makes it
easy for them to go home, load the free PhotoStreamer software
that is on the prepaid print disk, upload their images and order
prints. In three days, they can swing by our store and pick up the
prints or have them delivered at home...it's really very easy."
Thomas also appreciates the ability to maintain and build customer
service by offering customers a way to email her directly and ask
questions. "This helps me stay in touch with what my customers
want, and if I need PhotoAccess' help, I just contact them or forward
the email to them for an answer."
About Fruth Pharmacy
Fruth Pharmacy has been serving Southwestern West Virginia and
Southern Ohio Since 1952. Known as the "Hometown Pharmacy,"
Fruth caters to the needs of its customers by providing superior
customer service at 22 locations. Fruth's pharmacists are on duty
seven days a week and are dedicated to serving every prescription
need. For more information visit www.fruthpharmacy.com.
About PhotoAccess
Founded in 1998, PhotoAccess.com is the leading Internet retail
Applications Service Provider of digital camera, photo finishing
solutions benefiting retailers, professional photographers and consumers.
In three weeks, businesses can have an integrated, flexible, branded,
and cost-effective e-commerce Web site, hosted by PhotoAccess.com,
that offers consumers exceptional digital photo prints and merchandise,
online image management, permanent storage, ordering, and delivery
options. PhotoAccess also provides customization and licenses its
technologies to a variety of photographic, electronic, Web and software
development companies. PhotoAccess.com is privately held, funded
through venture capital firms, and has offices in Seattle, Washington,
and Tokyo, Japan. For more information visit www.photoaccess.com
or the Japanese Web site at www.photoaccess.co.jp.
Press Contact:
Mark Waldin
VP of Marketing
PhotoAccess
(206) 902-1411
mwaldin@photoaccess.com
Trish Horner
Public Relations - PhotoAccess
High Tech Options
(425) 503.2502
thorner@gte.net
Terri Thomas
Director of Advertising
Fruth Pharmacy
(304) 675.1612 ext. 106
territ@fruthpharmacy.com
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